Looking to be the first to implement the highest conversion promotion methods, seriously and lastingly attract customers? Pay attention to 7 trends that are about to become mainstream. A must-read for marketers, SMM managers, and entrepreneurs.
As a result, the audience becomes even more diluted, and not everyone will be interested in your product: most subscribers just came to follow the scandal with popcorn.
What to do? Pay attention to micro-bloggers with up to 50,000-80,000 followers. The prices for placements are reasonable, and the cost of conversions is lower than that of major bloggers, including due to trust. It’s easier for a micro-blogger to focus on one topic and be known as an expert in it. Orders after advertising a product will definitely increase — definitely a promising promotion channel for small and medium businesses.
What to do? Make more videos: interviews, stories about the product, how it's made, what possibilities exist for its use. Behind-the-scenes shoots also work well: for example, show the preparation for an event or the daily routine of employees. What’s more, the costs of producing such videos will be minimal: smartphone cameras provide quality sound and clear pictures — just keep your smartphone ready.
Ok, Google, but what to do? Don’t ignore audio search and optimize your site. First, adapt all pages for mobile format, as voice queries come from smartphones. Second, pay attention to your texts. Spoken language differs from written language, and it’s better if your site includes questions and answers (in conversational form). Start with a FAQ, but first, listen to how your friends and acquaintances formulate queries when using voice search — you’ll learn a lot.
What to do? Give customers what they want. Now is a good time: stories aren’t annoying yet, they're gaining new features, and you have a chance to stand out. Just please, don’t post screenshots of posts! It’s better to interview employees, reveal secrets, organize private sales, invite experts, and talk to clients about what concerns them: up to the weather and cats. The main thing is not to remain silent on the air.
What to do? For example, create a CRM system where a dossier is collected for each client, and when they contact the company again, sales or SMM managers can quickly get all the information. And don't forget to introduce new work rules for employees so that they do not transfer requests from one channel to another.
What to do? Provide honest advertising. Advertising based on trust, on reviews, on video from the scene, on facts. You can only get it from your client. And there are plenty of ways: surveys, gifts for reviews, contests with really worthwhile prizes. When a client talks about you on social networks, he writes for his friends and family, and therefore there is more trust in such content.
Here are a couple of working examples. MIF sends a book for free to those who are interested in reading it and sharing their impressions with their audience. Booking conducts surveys and gives real money for booking hotels for them, the tour operator N asks to write a story about a trip to the Caribbean, and for the most inspired text, gives the next trip, meanwhile collecting dozens of travel stories.
What to do? Appeal to values. Talk about what kind of company you are, why you create your product, what you globally want to change in the world. Haven't your company's values formed yet?
Okay, talk about the product: what it changes in the world for the better, what it gives the client not on a consumer level, but on a value level. For example, a razor is not for removing three-day stubble, but for confidence in a fateful meeting, after which your career will skyrocket. Feel the difference?
