In recent years, artificial intelligence (AI) has firmly entered many aspects of our lives, from medicine to art. However, its impact on the marketing industry and content creation could be a real breakthrough, potentially radically changing approaches to advertising and product promotion. Our agency, CIMA.ee, recently used these innovations to create a unique video that demonstrates the capabilities of the latest AI technologies.
In our experiment, we decided to use a platform for creating videos using AI avatars. The main "star" of the video was a virtual speaker created by artificial intelligence, who not only looks like a living person but can also speak with a synthesized voice. This approach allows for the fast and efficient creation of high-quality video materials, while minimizing the involvement of live actors and reducing the time costs of production.
The video creation began with selecting an appropriate avatar that would match the concept of our message. After that, we moved on to writing a script that would accurately convey all the key points of the advertising campaign. The next step was dubbing. Based on the script text, artificial intelligence generated speech that sounds natural and convincing. The entire process, from the initial concept to obtaining the final product, took significantly less time than traditional video production.
One of the main aspects of using AI in video creation is its scalability. Using AI avatars, it is easy to adapt video content to different languages and cultural contexts, simply by changing the script text. This opens up new possibilities for marketers to localize advertising campaigns.
In addition, the use of AI allows experimenting with various visual and voice effects, making each video unique. The customization possibilities are almost limitless—from the appearance of the avatar to its intonations and gestures.
Although our project is still in the early stages and we do not yet have data on its effectiveness, we already see significant potential in using AI for creating advertising and informational videos. Technologies are developing rapidly, and we expect that in the near future they will offer even more tools for creativity and innovation in the marketing field.
The integration of AI into video content creation opens new horizons for marketers and advertisers. It not only simplifies and speeds up the production process but also creates new ways to interact with the audience. We at CIMA.ee are proud to be at the forefront of this movement and strive to use every opportunity for innovation.
We invite you to watch our new video, which is 1 minute and 43 seconds long, available below. This project is a bright example of how new technologies can change our conventional methods of work and provide valuable tools for implementing creative ideas.
