From Data Collection to Conversion: Unomi's Capabilities for Marketing, Remarketing, and UX Optimization

Having worked in digital marketing for over 10 years, I fully understand the importance of deeply understanding your audience to achieve marketing success. Universal marketing messages no longer effectively capture user attention. People are attracted to content that genuinely interests them.

Traditional marketing tools help analyze traffic but often don't provide the full picture. Who are these people? What were they looking for? Why did they leave without converting? Answering these questions is only possible with advanced data-driven solutions. One of these solutions is Unomi, a powerful platform for collecting, processing, and personalizing user data.

Unomi enables creating user profiles, segmenting audiences, personalizing content, and automating interaction scenarios. All of this helps improve conversion rates and retain customers. Let's explore how Unomi can specifically benefit marketing, remarketing, and user experience (UX).

How Unomi Works: Key Functions and Principles

Unomi is a server-side platform that collects and analyzes user behavior data. When a person visits a website or interacts with an application, Unomi records their actions: viewed pages, clicked buttons, completed forms, products added to the cart, and much more.

Unomi creates a unified user profile even if the user initially remains anonymous. If the user later registers, the system merges this anonymous profile with the known data. This enables analyzing customer behavior across different stages and personalizing their interactions based on their history.

One of Unomi's primary features is real-time audience segmentation. With this platform, visitors can be automatically segmented into relevant groups. For instance:

• "New Visitors" – those visiting the website for the first time.
• "Interested in Category X" – users who explored specific products or services.
• "Cart Abandoners" – those who added items to the cart but didn't complete the purchase.
• "VIP Customers" – users making large orders.

Segments are updated in real-time, ensuring marketing and remarketing campaigns remain relevant.

Unomi also enables setting up rules and triggering automated scenarios. For example:

• If a user views three pages within a particular category, send them a personalized offer.
• If someone hasn't visited the site for a long time, display a welcome discount banner.
• If a customer accumulates more than 100 engagement points, send their data to CRM for a sales manager to contact them.

How Unomi Helps Marketing

Unomi enables businesses to precisely understand their audience and interact with them in a personalized manner.

1. Data Collection and Analysis

Unomi logs all user actions, creating a comprehensive view of their behavior. For example:

• Which pages new users visit most frequently.
• Which products generate interest but aren't purchased.
• Which traffic sources bring in the most engaged customers.

This data helps build marketing strategies based on real insights rather than assumptions.

2. Content Personalization

Understanding user interests allows dynamic content adjustments for each visitor. Examples include:

• If a visitor shows interest in a particular product category, the homepage can immediately feature relevant offerings on their next visit.
• If a user adds items to their cart but doesn't complete the purchase, remind them or offer a discount.
• If a customer has made several purchases, recommend complementary products or exclusive offers.

3. Marketing Campaign Automation

Unomi can pass data to mailing lists, advertising platforms, and CRM systems. For example:

• Create targeted user lists for precise advertising.
• Launch automated email sequences based on user actions.
• Transfer data about warm leads directly to sales managers.

How Unomi Enhances Remarketing

Unomi enables businesses to bring users back and increase their engagement through precisely targeted remarketing strategies.

1. Dynamic Loading of Remarketing Pixels

One of Unomi's standout features is dynamically loading remarketing pixels based on segmentation and predefined rules. This means you can flexibly control pixels from different advertising systems based on user behavior.

Examples:

• If a user abandons a cart, Unomi automatically loads pixels for Facebook Ads or Google Ads to initiate a remarketing campaign.
• If a user frequently viewed premium-category products, you can activate LinkedIn Ads pixels to target branded goods or B2B services.
• If a customer has completed a purchase, disable standard remarketing and activate pixels to advertise complementary products.

How Unomi Enhances UX

Unomi significantly improves user experience by providing relevant, personalized interactions.

1. Behavior Analysis and Interface Optimization

Unomi helps identify popular and problematic pages, allowing optimization of the website interface for better user convenience.

2. Personalized Recommendations

Users are shown content matching their interests and past behavior, such as recently viewed products or relevant product categories.

3. Dynamic Content Adjustment

Content can dynamically adapt to users' needs in real-time:

• New users see introductory content.
• Regular customers see personalized offers.
• Users interested in specific categories see customized product selections.

Full Data Control and Security

The most significant advantage of Unomi is that all data resides on your own server. This means:

• You fully control user data without sharing it with third-party services.
• There's no need to pay for cloud services or external platforms. Everything runs on your server, reducing additional costs.
• Data security and GDPR compliance are ensured because data remains entirely under your control.

Conclusion

Using Unomi provides substantial opportunities for marketing, remarketing, and UX improvement, helping your business become more competitive and effective. It makes digital marketing simpler, more convenient, and secure.