๐ Successful Case Study with Lux Express: Google Ads Optimization for Passenger Transportation Across the Baltic States ๐
How do we integrate intricate Google Ads strategies for a dynamic and multilayered company like Lux Express?
Here's our journey:
๐น Challenge: Optimize costs, boost sales, support offline campaigns, and enhance brand recognition.
๐น Approach:
- Segregated campaigns based on countries, routes, and languages for efficient budget management.
- Developed a sophisticated remarketing system, merging various advertising channels including Google Ads.
- Designed dynamic ads for routes, for instance: "{departure} - {destination} from {price} EUR", and incorporated a user-friendly price table for managers.
- Set up intricate conversion tracking for various stages of the customer's purchase journey.
๐น Outcomes:
- Cost per click reduced by 27.7%
- Click-through rates increased by 27%
- Cost per conversion click dropped by 41.6%
- Conversion rates surged by 42.5%
Feedback from Lux Express: "I used CIMA's digital agency services to promote Lux Express's digital marketing. I really appreciated the proactive communication... Professionals at CIMA are always updated with the latest developments and trends in online marketing..." โ Reilika Rootsma-Trall, Marketing Manager
Our Reflection: Working with Lux Express was an enlightening experience for us. Their unique challenges pushed our team to innovate and think outside the box. It was truly rewarding to see our strategies translate into tangible results, and we're proud to have played a role in Lux Express's digital journey. Collaborating with clients like Lux Express reaffirms our commitment to delivering exceptional digital marketing solutions.
