In recent years, the marketing landscape has changed dramatically due to the growth of social networks and their increased influence on potential customers. Even million-dollar companies rely on social media!
Jokes aside, to succeed in this market and establish closer connections with your customers, you need a robust social media strategy. So grab a cup of coffee and get ready to absorb these five social media tips for small businesses to boost your online engagement!
Social Media Tip #1: Be Consistent Perhaps the most crucial part of social media is ensuring that you have consistent content and style! If you want to build deep relationships with your customers, you need to deliver content they expect from you. This doesn’t mean all your posts should look and sound the same, but rather that they should all be written by someone who embodies your brand and culture.
Social Media Tip #2: Stay Active This might sound simple, but if you want to be successful on social media, you need to post! Create a content calendar so you know exactly when and what you will be posting. A regular posting schedule allows your followers to anticipate and seek out your unique content on a regular basis. An exciting way to interact with your followers is to test new content strategies in your Instagram story. Thinking about posting motivational quotes on Mondays? Why wait? Post them in your story and use the Poll feature to see if your customers are fans of your idea.
Social Media Tip #3: Make it Fun Your social media channel should be engaging for customers. The last thing you want to do is bore them with complex business jargon and gloomy images. Use what makes your business different from the rest! Are you located in a lively part of town? Are your employees fun and quirky? The sooner you figure out what sets your business apart, the easier it will be to engage with your audience.
Social Media Tip #4: Use Brand Ambassadors A great way to generate interest in your social media and engage with it is to use your customers! Big companies like Red Bull and Victoria Secret use this strategy to engage with customers across many regions of the country. Brand ambassadors can have duties ranging from showcasing your products and services on their personal social media profiles to organizing events to promote your business at their schools or local events. Using their followers and the all-powerful idea of social proof, your social media presence is sure to grow. Yes, indeed!
Social Media Tip #5: Be Selective with Your Content The downside of everyone being on social media is that everyone is on social media! (Ha-ha) Therefore, the content you post must be valuable to your followers. The worst thing you can do is add to the noise that already exists online. To avoid this, when creating your Content Calendar, carefully consider who you are targeting and what they are looking for. If you create content that fulfills their desires or solves their problems, bingo! You've created valuable content that earns their trust and business.
That's all, friends.
Write and do everything well, because what is created with passion always breaks through.
