We implement analytics systems that provide a complete picture of marketing investment effectiveness and help make data-driven decisions
At CIMA, we believe that effective marketing begins with precise analytics. That's why we pay special attention to implementing and configuring advanced data collection and analysis systems that provide a complete understanding of user behavior and marketing activity effectiveness.
We don't just track standard metrics, but build a comprehensive analytics system that allows you to understand the real value of each marketing channel, identify the most promising audience segments, and optimize your marketing budget for maximum ROI.
Our approach to analytics includes both traditional tools (GA4) and specialized solutions (Matomo Analytics) with an emphasis on data privacy, as well as advanced modeling techniques (MMM and ABM) for deep understanding of marketing effectiveness and building accurate forecasts.
How we create and use analytics systems to achieve maximum results
We implement tracking systems that record the entire user journey: from the first interaction with the brand to repeat purchases. We set up tracking codes throughout the site, which allows us to understand the sequence of user actions and identify bottlenecks in the conversion funnel.
In addition to GA4, we implement Matomo Analytics — a solution that provides full control over data without the need to obtain user consent. All data is stored on your server and not shared with third parties, which is especially important in the context of tightening legislation on personal data protection.
We set up systems that automatically segment visitors in real time. This data can be enriched with information from registration forms, allowing you to see how users move from one segment to another, and set up dynamic remarketing targeting specific audience groups.
We use Marketing Mix Modeling (MMM) to analyze the effectiveness of different marketing channels and Agent-Based Modeling (ABM) to create detailed forecasts. These models allow us to evaluate the real contribution of each channel to sales and predict the results of future campaigns with high accuracy.
How our specialized approaches to analytics help make more effective marketing decisions
MMM is a statistical analysis that helps determine the impact of various marketing tactics on sales and other business metrics. This approach allows you to:
ABM is a computer modeling method that simulates the actions and interactions of autonomous "agents" (in our case, potential clients) to assess their impact on the entire system. The benefits of ABM include:
Our step-by-step approach to creating a complete analytical infrastructure:
We analyze current analytics systems, identify data gaps, and determine key metrics and KPIs that need to be tracked in accordance with business objectives.
We create a detailed plan for placing tracking codes on the site, configure Google Analytics 4 and/or Matomo Analytics, set up goals and events, and configure conversion tracking.
We set up automatic user segmentation in real time, integrate data from CRM and other systems, and develop dynamic remarketing scenarios.
We develop and implement MMM and ABM models tailored to your business specifics, calibrate models on historical data, and validate their accuracy.
We analyze collected data, form regular reports with insights, develop recommendations for optimizing marketing strategy and reallocating budget.
Contact us today to get a free consultation and learn how advanced analytics can transform your marketing and drive business growth.