Expert articles and insights on digital marketing, technologies, and business strategies
In an era when browsers (such as Chrome) are phasing out third-party cookies, companies are forced to rethink their approach to customer data. First-party data is information that a business collects directly through its own channels: website, application, email newsletters, and surveys.
Read moreUpcoming disabling of third-party cookies in Google Chrome browser is one of the most important shifts in recent years. In this article, I'll share exactly what's changing, how these changes will impact web analytics and advertising.
Read moreWithout the right tools, budget management resembles playing chess blindfolded: you make moves at random, hoping for the best. Marketing Mix Modeling (MMM) is an approach that brings clarity to this process. It allows you to determine, based on data, which portion of sales or leads can be attributed to each channel.
Read moreWe examine the specifics of promoting B2B companies on social media and offer proven strategies that help generate quality leads and strengthen industry expertise.
Read moreWe examine in detail methods for optimizing user experience and interface elements that significantly increase conversion rates and average order values in online stores. We share real case studies.
Read moreWe explore the possibilities of automated ad buying (programmatic) and the peculiarities of its application in different industries: from retail to financial services and the automotive business.
Read moreA step-by-step guide to creating an effective content strategy that attracts the target audience, strengthens brand expertise, and delivers measurable business results.
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