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March 29, 2025 15 min read

How to Use Marketing Mix Modeling to Optimize Your Advertising Budget with Google Meridian

Without the right tools, budget management resembles playing chess blindfolded: you make moves at random, hoping for the best. Marketing Mix Modeling (MMM) is an approach that brings clarity to this process. It allows you to determine, based on data, which portion of sales or leads can be attributed to each channel.

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January 17, 2025 8 min read

Effective Social Media Promotion Strategies for B2B Companies

We examine the specifics of promoting B2B companies on social media and offer proven strategies that help generate quality leads and strengthen industry expertise.

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January 10, 2025 11 min read

E-commerce Conversion Optimization: 9 Proven Methods to Increase Sales

We examine in detail methods for optimizing user experience and interface elements that significantly increase conversion rates and average order values in online stores. We share real case studies.

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January 3, 2025 13 min read

Programmatic Advertising: Effective Use Across Different Industries

We explore the possibilities of automated ad buying (programmatic) and the peculiarities of its application in different industries: from retail to financial services and the automotive business.

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December 28, 2024 9 min read

Content Strategy That Works: From Planning to Measuring Results

A step-by-step guide to creating an effective content strategy that attracts the target audience, strengthens brand expertise, and delivers measurable business results.

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