+372 636 0828
info@cima.ee
Tallinn, Harju maakond, Estonia

Business Metrics Orientation

A results-focused approach that helps your business grow through specific, measurable improvements in key indicators

Maximum Return from Every Marketing Activity

At CIMA, we believe that marketing should not just be a set of beautiful activities, but a systematic process that directly impacts the improvement of your business's key indicators.

Our approach is built around a clear understanding of each client's business goals and developing marketing strategies that directly contribute to achieving them. We work on specific indicators: increasing sales, improving conversion rates, reducing customer acquisition costs, growing average order value.

Each marketing action is evaluated in terms of its impact on these indicators, which allows us to optimize marketing investments and achieve maximum return on investment (ROI).

Business Metrics

Key Elements of Our Approach

How we focus on specific business metrics in our work

Measurable KPIs and Goals

We start each project by defining specific, measurable KPIs that are directly linked to the client's business goals. These may include sales growth indicators, traffic increases, lead cost reduction, conversion rate improvements, or other metrics that reflect business health.

Comprehensive Analytics

We implement advanced analytics systems that track every user interaction with your brand, from first contact to repeat purchase. This provides a complete understanding of marketing channel effectiveness and allows optimization of each stage of the sales funnel.

Continuous Optimization

We don't just launch marketing campaigns, but constantly monitor their effectiveness and make adjustments to improve results. A/B testing, user behavior analysis, and regular reports allow us to improve indicators day by day.

Budget Optimization

Our approach allows for efficient allocation of the marketing budget, directing more resources to channels and activities that bring maximum returns. We track the ROI of each marketing action so you know exactly which investments work best.

Our Business Metrics-Oriented Process

We've developed a systematic process that allows us to achieve the best results for each client. Here's how it works:

1

Business Audit and Goal Setting

We deeply study your business, analyze current indicators and together define specific, measurable goals that we want to achieve.

2

Strategy Development to Achieve Goals

Based on the audit and business goals, we create a detailed marketing strategy where each action is tied to a specific business outcome.

3

Analytics and Tracking System Setup

We set up a reliable analytics system that allows tracking of all key indicators in real-time.

4

Launch, Monitoring, and Optimization

We launch marketing activities, constantly analyze results, and promptly make adjustments to achieve maximum effectiveness.

5

Scaling Successful Solutions

Having identified the most effective strategies and channels, we scale them to achieve even better results and grow your business.

Our Approach
Data Analytics
Campaign Optimization

Success Stories

Real examples of how our approach has helped our clients' businesses

Lux Express

Lux Express: Increasing Ticket Sales Through Digital Channels

How we helped an international transport company increase ticket sales and reduce customer acquisition costs.

+43% Sales Growth
-18% CPA Reduction
More about this case
Holm Bank

Holm Bank: Improving Lead Quality for Financial Products

How we helped the bank not only increase the number of applications for financial products but also significantly improve their quality.

+87% Applications Growth
+32% Conversion
More about this case
Chocolala

Chocolala: Scaling E-commerce Sales

How our approach helped a chocolate manufacturer significantly increase sales volume and average order value in their online store.

+212% Revenue Growth
12.8х Advertising ROI
More about this case

Ready to Improve Your Business Metrics?

Contact us today to get a free consultation and learn how our business results-oriented approach can help your company reach new heights.