Lead Generation Through Paid Advertising

Attract Targeted Customers with Effective Paid Advertising

Our lead generation service through paid advertising focuses on creating and optimizing campaigns that attract potential customers truly interested in your products or services.

We specialize in setting up and managing advertising campaigns on key platforms:

Google Ads – search advertising, display advertising, YouTube video ads
Meta Ads – targeted advertising on Facebook and Instagram
Bing Ads – advertising on Microsoft's search network
LinkedIn Ads – for the B2B segment and professional audience

In addition to ad setup, we develop specialized landing pages optimized to convert visitors into leads. Each campaign is carefully tailored to your business objectives and regularly optimized for maximum results within an optimal budget.

Lead Generation Through Paid Advertising

How We Generate Leads Through Paid Advertising

A transparent process for creating effective advertising campaigns

Analysis and Research

We study your business, target audience, and competitors to develop an effective advertising strategy

Landing Page Development

We create high-conversion landing pages optimized to convert visitors into leads

Campaign Setup

We set up targeted advertising campaigns on Google Ads, Meta Ads, Bing Ads, and LinkedIn

Optimization and Scaling

We analyze results, adjust campaigns, and scale successful advertising strategies

The Advantages of Our Approach

Why our method of lead generation through paid advertising delivers the best results

Precise Targeting

We configure campaigns to reach only potential customers most likely to be interested in your offer, maximizing your advertising budget efficiency.

Professional Landing Pages

We develop specialized landing pages for each campaign, optimized for high conversion and tailored to specific target segments.

Optimized Advertising Budget

We continuously analyze each channel and campaign, reallocating budgets to the most effective avenues to reduce lead acquisition costs.

Multi-Channel Approach

We work simultaneously across multiple platforms, enabling us to reach various segments of your target audience and reduce dependency on a single network.

A/B Testing

We regularly test ads, keywords, targeting, and landing page elements to identify the most effective combinations and continuously improve results.

Transparent Reporting

We provide detailed reports on campaign performance with key metrics such as conversions, lead cost, conversion rate, and ROI on ad spend.

Our Work Results

We don't just promise results; we achieve them. Here’s what we typically help our clients accomplish through effective paid advertising:

In our 10 years of operation, we have successfully executed various lead generation projects through campaigns for companies across industries – from finance and B2B services to e-commerce and education.

-37%

Average reduction in lead cost

+68%

Increase in landing page conversion

+128%

Increase in inquiry volume

14.3×

Average ROI from advertising campaigns

What Our Clients Say

Testimonials from companies that have increased their lead volume through our advertising campaigns

"CIMA significantly improved the effectiveness of our advertising campaigns on Google Ads and Meta. Thanks to their approach, we increased inquiries by 87% while reducing acquisition costs by 23%. Particularly valuable is that these leads actually convert into customers."

Marketing Director

Holm Bank AS

"I used CIMA's services to acquire customers through advertising on Google, Facebook, and Instagram. I was impressed by the team's proactive approach—they suggested improvements and optimized the landing pages. As a result, sales increased by 43% while conversion costs dropped by 18%."

Reilika Rootsma Trall

Marketing Manager, LUX Express

"Most of our new customers find us through the campaigns set up by CIMA. I would say that 50% of Chocolala's revenue is attributed to their work with Google Ads and targeted social media advertising. Their approach to lead generation has been one of the key components of our rapid growth."

Kristi Lehtis

CEO, Chocolala

Frequently Asked Questions

Answers to common questions about lead generation through paid advertising

Which advertising platforms do you use?

We specialize in working with four main advertising platforms: Google Ads (search, display, YouTube), Meta Ads (Facebook, Instagram), Bing Ads, and LinkedIn Ads. The choice of platforms depends on your business specifics, target audience, and budget. For B2C, Google Ads and Meta Ads are typically most effective; for B2B, Google Ads and LinkedIn; while Bing Ads often complement the main platforms by reaching additional audiences.

How long does it take to set up advertising campaigns?

The process typically takes 5-10 business days. Timeframes may vary based on project complexity, the number of platforms, and the need for landing page development. Initial setup includes market research, competitor analysis, keyword selection, ad creation, and targeting configuration. The first results are usually evaluated 2-3 weeks after launch when enough data is collected for initial optimization.

Are separate landing pages required for advertising campaigns?

Yes, to maximize campaign effectiveness, we recommend using specialized landing pages. This approach typically results in a 30-50% higher conversion rate compared to directing traffic to the main website. We develop landing pages optimized for specific offers and target segments, featuring a clear call-to-action, minimal distractions, and a focus on solving a specific customer problem. If needed, we can use your main site, but we advise dedicated pages.

What is the minimum advertising budget required?

The minimum recommended budget depends on the industry, competition, and platforms chosen. For most projects, the minimum monthly budget is around 1000 euros for advertising plus our management fee. For highly competitive niches (e.g., financial, legal, real estate), the recommended budget starts at 2000 euros per month. In B2B, especially with LinkedIn Ads, the minimum budget is generally higher due to increased cost per click. We provide tailored budget recommendations based on your goals and market conditions.

What reporting is provided for advertising campaigns?

We provide regular weekly and monthly reports detailing campaign performance. Reports include key metrics such as impressions, clicks, CTR, cost per click, conversions, conversion cost, conversion rate, and ROI. Data is broken down by platform and campaign, accompanied by analytical insights and optimization recommendations. Reports are presented in clear visual formats as presentations and live dashboards.