Remarketing, also known as retargeting, describes advertising methods where visitors to your website are re-engaged on other pages. This can be done, for example, through banner ads or text ads that are presented according to the customer and their interests. The goal of remarketing is to bring the person back to your own site to make a purchase there.

To set up advertising banners according to the interests of the target audience, it is necessary to save and analyze the behavior of visitors to your site. Using tracking tags and cookies, your potential customers are registered so that they can be collected into a remarketing list. With this information, our experts can tailor text ads or advertising banners for the target audience.

Often, customers are hesitant to make a purchase on their first visit to a website. Instead, they look for similar offers and compare products. This is where you need to come into play, reminding potential customers with remarketing advertising to return to your site, so you have a better chance of making a purchase in your online store - thus, you gain a conversion in your favor, not in favor of your competitors. Using Google Ads Remarketing as part of paid advertising helps you remind your customers, increase your brand recognition, and achieve closer customer loyalty, which translates into a better conversion rate.

The difference between the two forms of remarketing is that dynamic remarketing is an extension of static retargeting. The latter uses fixed images that are shown the same in every ad. On the other hand, dynamic remarketing offers the possibility to customize ads based on user behavior. That is, if a visitor viewed certain products on your site, those products will be displayed in the remarketing ads. This allows presenting a more relevant and personalized ad for each user.

Are you already using Google Ads or Display Ads and now want to dive into the realm of remarketing? At our company, CIMA, we are experts in Google remarketing because, thanks to our experience, we know what is important for your target audience. Whether it's banners or text ads - we will support you from the technical setup of remarketing in Google Ads to targeting settings and ready-made ads. As a remarketing agency, we are happy to take full management of your remarketing campaigns, so you don't have to worry about anything else. Thanks to our monitoring and regular reports, you will be able to continuously monitor your success.